Der innovative SUP-Race Spezialist aus Hawaii

100% Performance Fins & Paddles From the Origin of Stand Up Paddling

Founded and based on Maui Hawaii since 2010, the original home of both stand up paddle boarding and windsurfing. We are obsessed by performance, in a competitive SUP world where seconds mean the difference between winning and loosing we work tirelessly to give our athletes the advanatge. Working together with elite athletes we conceive, design, test and build the SUP fins and SUP paddles which will help you exceed your stand up paddling goals. We are lucky to live, work and ride in the ideal ocean environment for producing the finest gear. Through exceptional design and the use of the premium materials we are able to put a little bit of the Maui magic in every fin and paddle we produce. Our ultimate goal is for you to enjoy the water as much as we do.